Everyone wants to create art that is interactive and memorable, but how?

SONG PRODUCTION IS A GOOD PLACE TO START.  The mechanism of dissecting how a song is built and what makes it interactive is interesting because it can apply to other art forms. Producing a song is a creative process, but there’s also a formula to it. How do you keep someone engaged for three odd minutes and make them want to listen over and over. The trick is – make it interactive.

       The theme tune or chorus is usually the hook of a song. You spend most of the song waiting for it and the whole framework is geared around it. From just a small chorus clip, you can tell what song you’re listening to. The best songs we know are interactive. If you look at the escalation of a song, there is often a slow progression or build up to the exclamation point, chorus or hook. Then it calms down. The artist uses these points to set a tone or pattern for you to look out for. You hear the build and know what will happen next. But, what if the artist sets the build up and doesn’t give you the satisfaction of the crescendo? You might be disappointed, but your interest level is piqued. You’re forced to complete the expected and enjoyed chorus in your mind. Now that the artist has your attention, he can also play a bit. He could use drums to finish the chorus. He could introduce a faux build that doesn’t quite get to the heights you were hoping for. Now you’re using your imagination and actively listening. Perhaps the artist only re-delivers the chorus right at the end, just to remind you how brilliant it was when you first heard it. You’ve stopped expecting something to happen, you’ve been surprised. That’s interactive.

       You could use this mechanism when designing a poster or creating a logo. Let’s say there’s a specific colour palette that you want to use as your motif or a concept you want to get across. You need to create a sense of anticipation, but also allow your viewer to do some of the work. Give them a sense of what’s to come by planting a seed in their imaginations. It could be something as simple as including a circle in your design. It’s a familiar shape, but make it interactive by using different line weightings or breaking the line. This way, you ask your audience to do some of the work. You build off their resources, imagination and the things they’ve seen before to connect the dots. You can use this technique in shading, line work or edge quality.

       Fashion designers are some of our greatest artists. A good piece will require you to fill in some of the details. The designer will create patterns and areas where your eye must fill in the pattern.

THE BEST BOOKS, ART, DESIGN, MEDIA, FASHION AND SONGS DON’T GIVE YOU EVERYTHING. IT’S AN ART TO KNOW WHAT YOU CAN REMOVE, BUT STILL KEEP THE MESSAGE YOU WANT TO PORTRAY.

       It gives you a method to crit your own and other artists’ expression. Personal expression and craft must be good, but it can be great if you share your execution with your audience.

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